Handball World Men Championship Overview

Hosted by the International Handball Federation, the Men’s World Handball Championship has seen a total of 27 tournaments for over 81 years. In this time, there have been 11 national winning titles. 2017’s match was the 25th, hosted in France in January- with France claiming final victory over Norway 33-26. This was an especially exciting event, as championship attendance reached a record-breaking 540,000 spectators with 23 sold-out matches.

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Context and Challenge

In planning the event, Lafourmi agency, adidas and the Handball World Championship Organizational Committee had an idea.

They envisioned a solution which would allow them to create a live newsroom. They wanted to share content across organizations, committees, and media partners. More specifically, they wanted to deploy a live newsroom with the following features:‍

1. Centralization of all event media produced and gathered, across each arena in France (from official photographers, host broadcasters or video journalists on the field).‍

2. Sharing of content among officials, press agencies and sponsors.‍

3. Delivery of complete game footage to each national team technical manager.‍

4. Near-Live interactions for sponsors with their audience.

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Solution

In the end, the committee selected Moments Lab (ex Newsbridge) for its live asset manager in the cloud solution. They were equally impressed with the stream-processing technology, live-clipping and user-centric interfaces. The interface allowed teams to produce content reactively in an efficient and unprecedented manner.

Before the tournament ended, the content production teams already had a leg in the door. They were able to start working on their assets, sharing them with the public, press and partners as needed.

This live-clipping capability and immediate access to and sharing of content opened the gate to an entirely new world of content production for users in attendance.

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                                               The France vs. Brazil game during the 2017 Handball World Championship garnered one of the highest french handball match attendance records.

For example, adidas was able to edit and publish clips that were post-produced immediately following each major highlight during the match.

Then, using feeds from beIN Sports, accessible via Moments Lab, creative teams began producing content in real-time as the match was taking place, saving precious time and producing valuable content.

Such reactivity was made possible by Moments Lab's core technology: A 100% stream-based processing engine, for both files and live streams. In other words, processing steps (Analyzing, Quality Control, Encoding…) are not done sequentially, but rather simultaneously, in parallel.

Results

As a result, more than 150 users across multiple organizations live-produced more than 200 hours of video and over 200,000 photos during the event. This was accomplished using Moments Lab's stream-processing technology solution.

Distinguished Mention: In October 2017 adidas won a Gold TopCom award for this event campaign.

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About Moments Lab

Moments Lab (ex Newsbridge) is a cloud media hub platform for live & archived content.

Powered by Multimodal Indexing AI and a data driven indexing approach, Moments Lab provides unprecedented access to content by automatically detecting faces, objects, logos, written texts, audio transcripts and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization - the solution allows for smart & efficient media asset management.

Today our platform is used by worldwide TV Channels, Press Agencies, Sports Rights Holders, Production Houses, Journalists, Editors and Archivists to boost their production workflow and media ROI.