Moments Lab’s integration with LucidLink enabled Brut’s video journalists in multiple locations to instantly collaborate on live footage from Cannes, and publish in record time.

Brut is Europe’s leading social media brand for short-form digital content. The company, which also runs Brut America and Brut India, publishes daily entertainment and news videos, aiming to keep its 18-34 year-old audience up to speed with what’s going on in the world. 

Each May, the entertainment world descends on the city of Cannes in the south of France as it hosts the prestigious Cannes Film Festival. Brut has been the official media partner of Cannes since 2022.

“Being the producer of the Cannes Film Festival’s television also means indexing and capturing its content and moments” explained Gabriel Millet, Head of Post-Production at Brut. 

Journalists from across the globe require immediate access to Brut’s Cannes recordings to easily search for and clip key moments for social media reels, longer form video highlights and reporting packages. To facilitate fast turnaround times, journalists and editors need to see and understand instantly if footage is from, for example, the red steps of the Palais des Festivals, a one-on-one interview, the awards stage or a press conference.

This is where Moments Lab and LucidLink come in.

Brut was already using Moments Lab’s AI video discovery platform for its annual Cannes coverage and in 2024, the team beta-tested Moments Lab’s new integration with LucidLink’s storage collaboration platform.

Brut’s Cannes video streams are recorded live into Moments Lab, where MXT multimodal AI automatically detects faces, context and speech-to-text. Festival streams are instantly accessible on the Cloud Media Hub, where Brut journalists working on-site in the south of France and from offices in Paris, New York, and New Delhi can quickly select the best moments and send them to their LucidLink filespace for fast editing and publishing.

Having this integrated workflow allows us to accelerate all of the steps and go live in a fraction of what was previously possible. The files are quickly available on LucidLink and then ingested into Premiere Pro so that our journalists or editors can edit the desired content. The video data is instantly usable in Premiere Pro, anywhere without downloading or relinking media, saving massive amounts of time. 

- Gabriel Millet, Head of Post Production.

External journalists can log into Brut’s workspace via the Media Marketplace and easily search for and clip specific Cannes moments thanks to the Collections feature. These are rule-based smart folders that update in real-time when new, relevant media is ingested. 

Record-Breaking Cannes Coverage

Brut’s accelerated video production workflow using Moments Lab and LucidLink resulted in 600 million views of its 2024 Cannes coverage across the Brut France, Brut America, and Brut India social platforms, making it Brut’s most successful Cannes Film Festival to-date. Brut also recorded a +90% year-on-year increase in views across all of its social platforms, including Instagram and TikTok. The speed at which the Brut team published was key to capturing new audiences.

The time savings we achieved in the processes allowed us to produce and publish more content and as a result, Brut achieved record-breaking views of its Cannes Film Festival coverage. 

- Ghislain Marais, Head of Comms and Social Media.