Hear from Leverkusen’s Head of Innovation Alexander Hartmann and Senior Visual Designer Robin Klütsch about how Moments Lab's AI-powered solutions eliminated an entire day from their content production workflow.

Iconic football club Bayer 04 Leverkusen’s 2023/24 season was one for the history books. It became the first Bundesliga team to play an entire season without a loss, and went 51 games unbeaten across all competitions (including the DFB-Pokal, aka German Cup) - setting a European record.

Throughout its incredible run, Leverkusen’s social media team kept fans engaged by sharing not only on-field highlights and special moments, but also entertaining, behind-the-scenes content and participating in viral trends.

However, quickly and comprehensively reflecting Leverkusen’s remarkable achievements across its social media and YouTube channels was a time-consuming task. On average, three-and-a-half hours of footage is captured every match day, and team members had to manually take notes and then roll back through the recordings to clip highlights.

“With the match day and the production day, it was one whole day of creating highlights from 90 minutes of football. Since we started using Moments Lab, the process of an entire day of searching for the highlights of a match day is gone.”

- Robin Klütsch, Senior Visual Designer.

“Moments Lab helps us to find relevant content quicker and tell untold stories.” 

- Alexander Hartmann, Head of Innovation.

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Bayer 04 Leverkusen uses Moments Lab’s Cloud Media Hub and Mobile App, powered by multimodal and generative AI, MXT-1.5.

Request a demo to learn more, and discover how our solutions help your teams produce more stand-out content, faster.